• Founded in 1993 in Hong Kong
• China's leading specialist in technology and corporate public relations
• One of the largest and most successful independent consultancies in Asia
• Full complement of PR services; offices in Beijing, Shanghai, Guangzhou and Hong Kong
• More than 40 staff
• Agency partners throughout every major market in the region

We take pride in being a strategic business partner with our clients – getting to know their needs, goals and challenges while forging lasting relationships with the people. This is why most of our clients stay with us longer than the industry norm.

Newell's award-winning campaigns also deliver results. We know what it takes to grow media relationships, raise a client’s message above the clutter and address your key audiences in China and around the region - our track record is unmatched.

While our roots are in technology, Newell has grown rapidly to embrace a wide range of business-to-business and consumer clientele from a broad spectrum of industries from tourism to insurance and education.

Comprising many Fortune 500 multinationals, our current retained and project clients include Adobe, Amdocs, CSR, Discovery Channels, Lutron, Mattel, Polycom, South African Tourism, Symantec, Universitas 21 Global and Victaulic. Some past clients include 3M, Analog Devices, Bose, The British Council, The Business Software Alliance, Cisco Systems, Intel, Maersk, Motorola, Qualcomm, Sega, Sony, Thompson Learning and Yahoo!

Newell is also a founding member of the Council of Public Relations Firms of Hong Kong (cPRf), an industry body that seeks to raise standards of public relations practice in Hong Kong -- and more broadly into China.